The Hood River Glacier, Hood River, OR., June 23, 1921, page 2
A HAPPY BIRTHDAY
The month of roses and brides happens also to be the
birth month of the Hood River Glacier. This newspaper, the oldest business
institution of Hood River county, except the Mt. Hood hotel, came into being
in June, 32 years ago. The Glacier has made a steady growth since the first
issue was turned out with an old hand press. The paper was founded by Geo.
T. Prather, now a resident of the Summit district. The late John H. Cradlebaugh,
one of Oregon's most gifted writers, edited it until 1894, when he sold it
to S.F. Blythe, the latter sold the paper in 1904 to its present owner. Ink
for the first copy was spread over the old press by D.E. Rand, who for two
years was devil and general assistant in the original office.
This 32nd birthday month is the Glacier's proudest and
happiest. News that we had been chosen at the Oregon Agricultural College
Farmer's Week as the leading rural weekly newspaper of the state of Oregon,
where the standard of city and country press alike is recognized as being
particularly high, was gratifying. It is indeed heartening to have the efforts
of weeks, years and months thus rewarded. It is a stimulus to urge us on
to an even better record.
While we believe we can say without being guilty of immodesty
that the decision of the Corvallis judges resulted to a large extent from
our own efforts to furnish our clients, readers, the general public and
subscribers with the best in us, the Hood River community as a whole should
accept news of its newspaper leadership with gratification. In a measure
a community's newspapers are a reflection of the life of the community in
which they exist. In many ways newspapers that make headway are expected
to take the initiative in matters touching the public weal. The general community
spirit is always a spur to such initiative. The merchants of Hood River,
too, should consider the victory of the Glacier as partly their own. Hood
River merchants aid weekly in making possible a newspaper of quality by their
use of advertising. In few committees the size of Hood River have merchants
learned the value of advertising as have local business firms. The columns
of advertising tell weekly the story of Hood River as a community of progressive
business houses.
We consider our victory at Corvallis the result of years
of striving. Our predecessors set a pace for honest journalism. The brilliance
of Mr. Cradlebaugh even in this late date stars us to emulation. The continuing
interest of Mr. Blythe, although ownership of the publication passed completely
an 1904, remains an inspiration to us.
We are expecting our silver cup soon. Come in and join
us in admiring it. We will possess it as custodian, but we wish that the
people of Hood River, when they think of it or see it, would consider it
with a sense of proprietorship, for it belongs to Hood River.
The Glacier aims to make further progress. We do not
hope, however, ever to participate in anything sensational. This would not
be in keeping with our past record. We prefer to be conservative, and yet
aggressive when occasion arises. When we criticize it is for constructive
purposes, never to leave wanton scars or to tear down. From week to week
we hope to divide our space, proportionate to merit, with all of the activities
of the county, civic, religious, business, social and others, and faithfully
chronicle all of the happenings to stimulate honest endeavor in all fields
and thus to bring about rural community cooperation and grow.
We notice that we were criticized for carrying advertisements
on our front page. Despite the fact that this has long been a characteristic
mark of the Glacier, we know that it must offend the eyes of the other newspapers
for the simple reason that it is no longer in fashion. But in Hood River,
the Glacier without its front page advertisements would be like Mount Hood
without Cooper's Spur. Some newspapers that present a handsome front page
make us think of the man who spends all on a suit of clothes and wear a dickie
and no underclothes. You see all the week's news on the front page. It is
the endeavor of the Glacier to fill all of its pages with a wholesome
presentation of local news.
We do not mean to imply a sole justification of our front
page advertisements simply because we are following a custom long established.
The front page advertising copy has benefits and advantages of mutual good
for us and for our advertisers. We try to apportion equally the live and
interesting reading material and advertisements of each page. If we did not
carry advertisements on the front page, we should necessarily have to add
two additional pages to the paper, or fill some inside pages almost exclusively
with advertising copy. By utilizing a set proportion of the front page each
week, we equalize the advantages of all advertisers in having their advertising
messages more closely aligned with news matter.
Neat advertising copy, well placed and carrying a message
that interests the reader is attractive, whether on the front page or the
back. The Glacier's front page advertising copy, we believe, never offends
the eyes of any reader.
The Glacier is a local paper. We do not to try to settle
national or international affairs. Our scope is limited to Hood River and
things that touch on Hood River life.
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© Jeffrey L. Elmer